Nike announced on Wednesday that they will be cutting some jobs in their technology division. This decision comes as part of a restructuring plan aimed at streamlining operations and increasing efficiency.

The sportswear giant did not disclose how many jobs will be affected by these cuts, but a spokesperson for the company stated that they are looking to “optimize our resources and invest in key strategic areas.” The layoffs will primarily impact employees in the technology division, which focuses on developing and maintaining software and digital platforms for Nike.

This news comes as Nike continues to navigate the challenges posed by the ongoing COVID-19 pandemic. The company has seen a significant shift towards online shopping as consumers increasingly turn to e-commerce for their shopping needs. As a result, Nike is looking to realign its workforce to better meet the changing demands of the market.

Despite these job cuts, Nike remains committed to innovation and technology. The company recently unveiled a new line of sustainable sneakers made from recycled materials, showcasing their dedication to both environmental sustainability and technological advancement.

Overall, the decision to cut jobs in the technology division reflects Nike’s ongoing efforts to adapt to a rapidly changing retail landscape. As the company continues to evolve, it will be interesting to see how these changes will impact their future growth and success in the competitive sportswear industry.

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Source: Reuters